Like many tobacco workers, the Piedra family came from Asturia, Spain. They settled in the Remedios region of Cuba sometime in the mid 19th Century. The Jose L. Piedra Factory, named after its founder Jose Lamadrid Piedra, was established in 1880. By the end of the 19th Century, the Jose L Piedra cigars had become the most famous Cuban cigar brand outside of Havana.
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