Founded in 2003 by former Marine Matt Booth, Room 101 started as a luxury jewelry brand; today, they are also a widely-recognized premium boutique cigar manufacturer that specializes in complex blends and artistic packaging and marketing to appeal to smokers who not only enjoy smoking good cigars, but appreciate style and pizzazz as well. Under the Davidoff umbrella until 2017, it seemed like Matt Booth thought about possibly leaving the tobacco world and focusing solely on his jewelry, but only time will tell what the future of Room101 Cigars holds.
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