Casa Turrent cigars are known for their creation of more than a few brands which have been recognized as ‘exceptional’ and 90+ rated by reputable cigar publications. The brand is respected worldwide due to the great quality of the Mexican tobacco used on top of a great understanding of blending taste and strength. To achieve such a reputation in the cigar industry takes time, however. A. Turrent has been building its reputation for over a century through five generations. Turrent cigars are a brand formed under the Nueva Matacapan de Tabacos company, which was founded by the legendary Alberto Turrent I and later renamed. The company is also responsible for the famous Te-Amo cigar brand as well as being the main producer of Maduro wrapper tobacco worldwide. The company has since been taken over by the American cigar giant Altadis, though the management of the company is still down to the Turrent family. In the beginning, the Turrent family grew less than one percent of the amount of tobacco that they cultivate nowadays on their 2000 acre estate. Before the production of the Family’s own A. Turrent cigars, the tobacco was mainly used as wrapper leaf for various notable brands such as Montecristo, Padron, and Macanudo to name but a few. The Turrent’s specially engineered San Adres Morron Maduro wrapper leaf is almost universally regarded as one of the finest wrappers in the world today. The growth of the company was never exponential. ‘slow and steady’ are the words used by Alberto Turrent IV as he described the development of his company. The company has come to grow the best tobacco in Mexico, on the largest plantation due to perseverance and patience. Alejandro Turrent looks to continue to expand the family company.
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