Steeped in legend and history, the Gurkha Cigar created more than a century ago, was reborn in 1989. The company has continuously rolled out meticulously handcrafted cigars, epitomizing all that is luxury. Today, Gurkha makes a cigar for all price points and all palates, but when it began, Gurkha cigars were unlike other cigars in the market. They also came in highly ornate packaging and with a steep price tag. Hansotia felt that there was a market for more luxurious and exclusive cigars for those with tastes for only the finer and more elusive products. In focusing on this segment, Hansotia created the ultra-premium cigar category.